pär höglund

interactive art director

hyper island

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par.hoglund@hyperisland.se

www.hyperisland.se

www.iad09.com



pär at busstop

Currently working as a freelance designer/creative.







the pension pro

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hyper island, 2009

AMF is one of Sweden´s biggest pensions companies. Like many others they have a big problem reaching out to young people. Nobody want to feel old and it´s easy to make up an excuse for not learning how the system works. The Swedish pension system is pretty complex and it was our task to make it easy to understand, targeting young adults just started their first real job.

We created a character named Kaj and invited people to his office. Kaj loves pension and on the site he teaches you everything he knows. Knowing this is a boring subject we created The prank generator is a way to help friends coming in contact and hopefully start caring about their pension by tricking them onto the site with fake web links of events sent to them through e-mail and Facebook.

office pension lesson calculator prank generator party event

Pictures from the top: The office with Kaj behind his desk. One of three lessons
explaining the pension system. The calculator that tells you how much money
you have to save to reach your future dream. The prank generator interface.
The birthday prank theme. Also on this project: Kalle Engström and
Christian Söderberg. My role: AD, concept and design.

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sleepless at playground

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åkestam holst, 2009

Playground is one of Stockholms largest outdoor stores. Ȃkestam Holst created an in-store competition named ”Sleepless at Playground”.

Four hiker enthusiasts were employed. They had two missions: Sell products and stay awake – all live for everyone to see on the Playgrund webpage.

the webpage

Pictures from the top: Web interface. Case movie about the project (åkestam holst)
Also on this project: Ellinor Bjarnolf. My role: Design.

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the line

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hyper island, 2008

Millennium Promise is an American based non-profit organization dedicated to end poverty by 2025. The brief was to raise the awareness of Millennium Promise and at the same time claim the importance of individual contribution and the easiness to donate money on a monthly basis, targeting people in the age of 22-35. We got fascinated in the Limited Edition phenomena and compared it's meaning to us and to the ones in need. In poor African villages water, food, education and medicine are limited things we take for granted; water, food, education, medicine etc. In association with American Apparel we created the first visual line on the web.

By challenging other people in various of mini games, users could advanced in line and have a greater chance of getting one unique limited edition t-shirt. People only knew that American Apparel and a secret partner made the t-shirts. After two weeks the line was released. The t-shirts were paid donating $2.5 per month for six months to Millennium Promise. It became an easy way for people to see that it didn’t have to be hard to donate money. Each t-shirt was marked with a unique number, connecting the buyer to a project blog were the donated money went. Please watch the two movies below for more detailed information.

the line interface pay tag

Pictures from the top: Web interface. Movie about the project. The movie
shown when coming into the shop. The t-shirt was payed through the cell phone bill.
Every t-shirt got a unique number. Also on this project: Johan Schönfeldt,
Marius Venn and Philip Âstmar. My role: Project Manager and design.

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eva e eriksson

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mid sweden university, 2006

Concept and identity, including packaging, for Swedish jewelry designer Eva Eriksson. Eva is a former architect, from the northern parts of Sweden, who began designing jewelry out of silver and plexi.

By using short poems and dreamlike pictures together with a reserved graphic style we wanted to provide a feeling of mystery, and at the same time create a concept that reflected Eva's personality.

earings package posters catalogue logo

Pictures from the top: Earrings with blue smoke. Material including packaging. Three
examples of in-store advertising. Brochure and artwork. Logotype at the bottom of an ad.
Also on this project: Ellinor Bjarnolf, Johan Schönfeldt and Marco Taavo. My role: AD.

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happy burger

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mid sweden university, 2007

Final project of my three years of design studies at the Mid Sweden University. The brief was to create a perfume that at the same time was a comment on the modern society. Supervised by HC Ericson, Swedish professor of graphic design, and featured in the exhibition Perfume at Röhsska museet in Gothenburg December 2008–March 2009.

I created a perfume made by a fictional fast food restaurant named Happy Burger. It´s a perfume for all junk food loving people who see food as a lifestyle and want to live out their fantasy of becoming one with their daily meal. The primary package was made like a soda cup and the tagline for the project was The fragrance of a new generation.

logo soda cup package ad poster

Pictures from the top: Logotype. Primer package designed like a
soda cup. Secondary package. Magazine ad. Poster.

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evisu t-shirt

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mid sweden university, 2006

Brief to create a t-shirt and packaging for an existing fashion brand. At the same time I read an article about the designer and founder of the Evisu jeans brand and his true passion in life–fishing.

Inspired by Kipling's novel How the whale got his throat I created a t-shirt print of big fishes with little men inside their stomachs. The packaging was designed like the fish boxes that you find at the fish market.

package package t-shirt

Pictures from the top: Package seen fron above. Evius logo and artwork
at the side og the package. T-shirt prints and the collection logo.

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ica, todays menu

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hyper island, 2008

The brief was to analyze customer behavior in Ica Supermarkets and create an online service that would add value for the customer. We came up with the idea to create a mobile application that would help the user decide what to eat and also inspire the user to actually cook real meals instead of just buying microwave food. Everyday the application is updated with a new menu.

The user gets meal suggestions based on how much money they want to spend and what cathegory of food they have chosen. Based on that information the customer receives a shopping list with ingredients and a code that gives a discount when shown to the cashier. The recipes are stored in the application´s cook book which also gives access to Ica´s huge online recipe bank.

ica

Also on this project: Daniel Galfvensjö, Magnus Wallin
and Thea Hamren. My role: Concept and design.

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yoomi

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hyper island, 2008

School brief at Hyper Island to create an application for Ticketmaster, the world's largest supplier of tickets to a wide range of events. The brief was to sell more tickets and attract younger people. Ticketmaster has every single day a lot of spare tickets remaining unsold. At the same time young people more often feel restless and want to do things right away, without planning days or weeks ahead.

Yoomi is an application you can download to your computer or cell phone. You start by specifying your interests, creating an avatar and adding your friends. When you are bored and want to be up to something you activate your profile. You can anytime see other activated friends and invite them to events. Yoomi takes the profile of you and your friend and suggests last minutes tickets with a discount.

logo computer interface ipod interface

Pictures from the top: Logotype. Computer interface with Yoomi in the dock.
Interface for cell phone with two frind joining up for an event. Also on this project:
Dennis Rosenqvist, Dominic Stenberg and Kalle Engström. My role: Concept and design.

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space is the limit

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iad´09, hyper island, 2009

Each year the classes of Hyper Island promotes themselves with a website. The target group is advertising agencys all over the world. In order to reach out we left earth. Space is the limit allows the user to send a message into space.

In April 2009 a rocket containing all the user messages will takes off into space. The project was created in association with the Swedish Space Corporation. All the student of iad´09 were involved in the process of creating the concept. Visit site.

intro message iad09

Pictures from the top: The intro movie with Filip Kleremark. Messages going to space.
Student info and gallery. Also on this project: all the students of iad´09.
My role: Co-concept and PR-marketing. Visit Space is the limit.

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flip book

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mid sweden university, 2007

School brief at the Mid Sweden University to package ourselves as designers. A brief assignment with no rules or boundaries.

I made a 6 cm high flip book, containing a 180 frame movie about myself, surrounded by my early thoughts on design.

flip book in action frames

Pictures from the top: The flip book, held together by two
big screws. Flip book in action. A couple of frames.

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månpocket

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ruth, 2008

Catalogue with upcoming books for the Swedish publisher Månpocket, specialized in paperback books. Cover design and copy for three publications.

Crime novels have become very popular over the past years, especially when it comes to paperbacks. I wanted illustrations and copy to catch the mystery and thrill.

blood cover alone cover keyhole cover

Pictures from the top: May cover. August cover.
November cover. My role: Junior Designer.

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about me

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pär höglund, stockholm

I'm born and raised in the northern suburbs of Stockholm. I got a bachelor degree in Media and Communication after studies in Graphic Design and Com. at Mid Sweden University in Sundsvall, a nice little town in the northern parts of Sweden.

After a year as a junior designer at Ruth, an advertising agency in Stockholm, I applied for Hyper Island. I like to work with brand-, web- and packaging design. I'm fond of simple ideas, created with people and the world in mind... and ice hockey.

picture of pär

download full cv (sv)


If you want to see larger pictures of my works, pleace contact me and I´ll send you
my pdf portfolio. It contains a number of works not shown on this site.

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par.hoglund@hyperisland.se

+46736541413

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