AMF is one of Sweden´s biggest pensions companies. Like many others they have a big problem reaching out to young people. Nobody want to feel old and it´s easy to make up an excuse for not learning how the system works. The Swedish pension system is pretty complex and it was our task to make it easy to understand, targeting young adults just started their first real job.

We created a character named Kaj and invited people to his office. Kaj loves pension and on the site he teaches you everything he knows. Knowing this is a boring subject we created The prank generator is a way to help friends coming in contact and hopefully start caring about their pension by tricking them onto the site with fake web links of events sent to them through e-mail and Facebook.

Playground is one of Stockholms largest outdoor stores. Ȃkestam Holst created an in-store competition named ”Sleepless at Playground”.

Four hiker enthusiasts were employed. They had two missions: Sell products and stay awake – all live for everyone to see on the Playgrund webpage.

Millennium Promise is an American based non-profit organization dedicated to end poverty by 2025. The brief was to raise the awareness of Millennium Promise and at the same time claim the importance of individual contribution and the easiness to donate money on a monthly basis, targeting people in the age of 22-35. We got fascinated in the Limited Edition phenomena and compared it's meaning to us and to the ones in need. In poor African villages water, food, education and medicine are limited things we take for granted; water, food, education, medicine etc. In association with American Apparel we created the first visual line on the web.

By challenging other people in various of mini games, users could advanced in line and have a greater chance of getting one unique limited edition t-shirt. People only knew that American Apparel and a secret partner made the t-shirts. After two weeks the line was released. The t-shirts were paid donating $2.5 per month for six months to Millennium Promise. It became an easy way for people to see that it didn’t have to be hard to donate money. Each t-shirt was marked with a unique number, connecting the buyer to a project blog were the donated money went. Please watch the two movies below for more detailed information.

Concept and identity, including packaging, for Swedish jewelry designer Eva Eriksson. Eva is a former architect, from the northern parts of Sweden, who began designing jewelry out of silver and plexi.

By using short poems and dreamlike pictures together with a reserved graphic style we wanted to provide a feeling of mystery, and at the same time create a concept that reflected Eva's personality.

Final project of my three years of design studies at the Mid Sweden University. The brief was to create a perfume that at the same time was a comment on the modern society. Supervised by HC Ericson, Swedish professor of graphic design, and featured in the exhibition Perfume at Röhsska museet in Gothenburg December 2008–March 2009.

I created a perfume made by a fictional fast food restaurant named Happy Burger. It´s a perfume for all junk food loving people who see food as a lifestyle and want to live out their fantasy of becoming one with their daily meal. The primary package was made like a soda cup and the tagline for the project was The fragrance of a new generation.

Brief to create a t-shirt and packaging for an existing fashion brand. At the same time I read an article about the designer and founder of the Evisu jeans brand and his true passion in life–fishing.

Inspired by Kipling's novel How the whale got his throat I created a t-shirt print of big fishes with little men inside their stomachs. The packaging was designed like the fish boxes that you find at the fish market.

The brief was to analyze customer behavior in Ica Supermarkets and create an online service that would add value for the customer. We came up with the idea to create a mobile application that would help the user decide what to eat and also inspire the user to actually cook real meals instead of just buying microwave food. Everyday the application is updated with a new menu.

The user gets meal suggestions based on how much money they want to spend and what cathegory of food they have chosen. Based on that information the customer receives a shopping list with ingredients and a code that gives a discount when shown to the cashier. The recipes are stored in the application´s cook book which also gives access to Ica´s huge online recipe bank.

School brief at Hyper Island to create an application for Ticketmaster, the world's largest supplier of tickets to a wide range of events. The brief was to sell more tickets and attract younger people. Ticketmaster has every single day a lot of spare tickets remaining unsold. At the same time young people more often feel restless and want to do things right away, without planning days or weeks ahead.

Yoomi is an application you can download to your computer or cell phone. You start by specifying your interests, creating an avatar and adding your friends. When you are bored and want to be up to something you activate your profile. You can anytime see other activated friends and invite them to events. Yoomi takes the profile of you and your friend and suggests last minutes tickets with a discount.

Each year the classes of Hyper Island promotes themselves with a website. The target group is advertising agencys all over the world. In order to reach out we left earth. Space is the limit allows the user to send a message into space.

In April 2009 a rocket containing all the user messages will takes off into space. The project was created in association with the Swedish Space Corporation. All the student of iad´09 were involved in the process of creating the concept. Visit site.

School brief at the Mid Sweden University to package ourselves as designers. A brief assignment with no rules or boundaries.

I made a 6 cm high flip book, containing a 180 frame movie about myself, surrounded by my early thoughts on design.

Catalogue with upcoming books for the Swedish publisher Månpocket, specialized in paperback books. Cover design and copy for three publications.

Crime novels have become very popular over the past years, especially when it comes to paperbacks. I wanted illustrations and copy to catch the mystery and thrill.